prams for good

Prams for Good Campaign Launch 1st March

We are delighted toPrams for good logo announce that we are one of the founding partners in the new Prams for Good campaign.

Prams for Good, a collaborative initiative, aims to match families in need with pre-loved prams and pushchairs, to enable them to get out and about with their babies and children.

Approximately 14 million people currently live in poverty in the UK, including 4.2 million children – that’s one in every four children who do not have the essentials available to them to live[1]. Worrying statistics, made worse by job losses in the past year due to the COVID-19 pandemic as well increasing numbers of refugees seeking asylum.

How does the scheme work?

The Prams for Good campaign involves a number of parenting industry partners including ourselves, which will help coordinate collection of donated pushchairs that are in good condition from families, influencers, brands and celebrities, and the re-distribution of them for free via a network of independent nursery retailers, logistics companies and local charities to families in need across the UK and overseas.

How will it help?

The campaign will bring together brands, nursery retailers, trade and consumer media, parents, celebrities and influencers to ‘each do their bit’ to help alleviate three main issues:

  1. To help poverty-stricken families both in the UK and across the globe. The average spend on a new pushchair is £340.32[2] – unfortunately, a cost well beyond the reach of many UK families, living in poverty, who can’t even afford food and clothing, especially now.
  2. To improve physical, mental and emotional health, and aid bonding with baby, by giving parents a pram they can use to get outdoors with their child every day. The campaign will help address the current burgeoning mental health crisis[3], by giving families the opportunity to get outside and into the fresh air, known to be essential for our health and mental wellbeing.
  3. To work towards a greener planet – so many prams are dumped, and we aim to reduce landfill by recycling the prams that have life in them yet and can be given to a good home.

How can you help?

If you have a pram or pushchair you would like to donate, simply visit the Prams For Good website and follow the instructions. We are looking for prams and pushchairs that are in good working order and have life in them yet, to go to a good home. No money exchanges hands at all, it’s purely your old pushchair going to a home that really needs it.

In addition to direct collections, we are in discussion with pram brands and independent retailers across the UK, with the aim of creating a nationwide hub of drop off and collection points for the pushchairs, for ultimate redistribution to local charities.

Who is involved in the campaign so far?

The Prams for Good campaign is a collaboration between a number of UK based companies and charities. UK registered charity, Goods for Good, delivers overstocked goods donated by British industry and second-hand, pre-loved goods donated by the local community to vulnerable people and communities around the world. Didofy has spearheaded the campaign from the start, but we have high hopes many pram and pushchair brands will join the campaign. Media partners are MadeforMums and the Dadsnet while Nursery Online are leading the nursery trade communication.

The campaign launches on March 1st 2021.
For any questions visit

[1] Rowntree research, 2020
[3] 16 million people in the UK experience a mental illness, with the numbers rising by an estimated 10% during COVID. (MQ Mental Health)

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