Introducing didofy

Transforming lives of parents

At didofy, we understand that family life comes with plenty of challenges and we believe that folding a pushchair shouldn’t be one of them. As a British brand founded by parents, we create award-winning, stylish and durable pushchairs and travel systems that relieve parenting stress, allowing you to focus more of your time and efforts on your baby.
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what drives us

Our mission

As parents ourselves, we aim to take the stress out of pushchairs, prams, strollers and more. Instead of wrestling to fold your pushchair, we want to make sure you’re getting the most out of those precious family moments. We don’t ever want a parent or grandparent to miss a first smile, a laugh or any eye-to-eye contact with their baby – those special moments and memories that last.

Here at didofy, we have dedicated ourselves to innovation and practical solutions, all centred around you and your family. Using the latest technology, we strive to provide you with pushchairs that are easy to fold, either single-handedly with our GravityFold, or at the touch of a button using our very own MagicFold feature. Every aspect of each didofy product has been thoughtfully designed so parents, grandparents and carers can enjoy less stress, and more time to spend with little ones.

What empowers us

Our values

We created didofy as a solution for a common problem for parents - the stress of folding a pushchair. Since then, we have dedicated ourselves to the innovation, research and development of ways to make parents’ lives easier. This continues to be at the heart of every didofy product.

As a result, our key values are:

Family. Didofy was founded by parents, with products made by parents, and designed for parents. Every aspect of didofy is centered around families.

Innovation. We strive to continually push the bounds of what’s possible, and find new ways to simplify daily family life.

Sustainability. We are conscious of our impact on the world, and continuously work to introduce more eco-friendly methods and materials into our business.

Quality. At didofy, the focus is on creating products that are not only functional but also aesthetically pleasing. We understand the importance of quality, and are committed to providing it at an affordable price.